Your company is going global. Your localization program isn't ready.
A practical guide to building AI-powered localization programs that actually scale — based on interviews with localization leaders at Atlassian, Canva, Slack, and Sinch.
Somewhere in your company right now, someone is copy-pasting content into ChatGPT, accepting what comes back, and shipping it to a market where nobody reviews it. The product name is rendered differently in paragraph three. The tone is wrong. Nobody notices.
This is not a translation problem. It's a program problem.
The question isn't whether to use AI in localization. It's how to build a program that uses it well.
One that's genuinely scalable, properly integrated with AI, and still rooted in the human expertise that makes your content actually work in a new market.
That's what this book is about.
Four pillars of a scalable localization program
Strategy
How to stop treating localization as a cost center — and build the business case in language your CFO actually responds to.
People
Why companies cutting linguists now are making a mistake they'll pay for in 18 months.
Technology
What your tech stack should actually be doing — and why most companies are using about 10% of what’s available.
Process
The 90-day blueprint for going from chaos to a documented, repeatable program.
Based on research interviews with localization leaders at
“AI does not create a good localization program. It scales one.”
I'm Nicola Calabrese
I run Undertow, where I help tech and software companies design and run AI-powered localization programs. I manage the Localization Management Academy at TranslaStars and host the Multilingual Content Podcast.
I wrote this book because I kept seeing the same problems — and the same gap between what companies were doing and what was possible.
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